Key Marketing Strategies For Entrepreneurs

Businessman drawing Marketing Plan conceptImportant Marketing Strategies For Entrepreneurs That Are Worth Considering

It takes a considerable amount of time and effort to develop and maintain a good marketing campaign.  This is especially true for a campaign that resonates fully with your intended audience.

If you are  a strategic thinker, you realize that the development of marketing strategies is both prudent and necessary.

For every entrepreneur,  it is important to select the best marketing strategies that will drive your business toward success.  So, when it comes to the most beneficial  strategies, the following points should be kept in mind:

Establishment Of Trust

One of the most important concerns that entrepreneurs should consider  is to making sure that their marketing efforts are totally trustworthy.

One mistake can cause the business to suffer.  When businesses  forget to first establish trustworthiness, the marketplace will be very slow to accept their product.

Once trust has been established, clearer paths to market acceptance will appear.  Certainly, it is important that entrepreneurs allow their customers to know that they are different from their competitors. Generally, trust is the key to building an important relationship between entrepreneurs and their customers. Thus, every entrepreneur should establish this high level of trust effectively.

Maintaining Good Relationships

The difference between a good company and a mediocre one often boils down to the owner’s commitment to build relationships with clients and prospects.   Business owners can extend their relationships through online forums, social networks, blogs, and websites. Conversations are happening constantly in many different formats. Make sure that you  participate and build good relationships with your clients.

Consider Using Video Marketing

Video marketing is another form of content marketing.  Videos are very informative, promotional and entertaining.  Using videos is far more personal and easier for the audience to connect with you than just the printed word.

Therefore, entrepreneurs should try to incorporate video marketing into their marketing campaigns whenever possible.   Video tends to build credibility and trust.   It also can build more engagement and can help in maintaining your prospects on your web pages.

Videos can allow you to share more opportunities and generally tends to attract larger audiences.   Video marketing, therefore, is one of the more crucial options for entrepreneurs and represents an important marketing strategy that should be followed.

Smartphones Are Crucial And Important

People  use their personal phones a great amount of the time.   It is extremely important to devise strategies that will assist you to engage your customers to use their phones.

Social Media Marketing Is Key

Social media marketing is also a very important part of how your customers communicate with others and with your business.   It should be an integral part of every business and its marketing efforts. Businesses have yet to realize the massive opportunities that social media can bring.   Businesses should, therefore, use this approach to their advantage and make the most out of social media marketing.

These marketing tips should be kept in mind by entrepreneurs to assist them in making their businesses to flourish and succeed.

This article was written by SDK Hunter Consulting Group

About The Author:

Sherman Hunter and SDK Hunter Consulting Group staff consultants provide global moneymaking opportunities and proprietary strategies that quickly accelerate business activity. You may familiarize yourself with these unique concepts by visiting the SDK Hunter Consulting Group blog located at:

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32 replies on “Key Marketing Strategies For Entrepreneurs”

  1. This post was fantastic! All the steps are in a great order and explain in depth what to do. I have actually followed this steps step by step and have great success. This post helped me out a lot.

  2. Great articles with strong statement, recommended for business owner!

  3. This is some great advice. I for one think that video marketing should be at the core for every entrepreneur out there. It really is a great way to build a personal connection with your intended audience.

    1. That is true. Whatever it takes to connect with your audience is a positive step toward gaining and satisfying your customers.

  4. I benefited from reading this one–it’s not that I don’t understand how to use technology in my business, but sometimes I get so swept up in the function of it that I don’t think of how to use it creatively like for marketing. Great article.

    1. You are totally correct, Asad. Nowadays, technology is moving so very fast that it is difficult to keep up and to make the best use of it at the same time.

  5. Accountability is a good marketing habit. Plans fail because those responsible for getting things done aren’t held accountable for their assigned tasks. This includes one-person, entrepreneurial businesses. The leader or leaders of the organization must know who’s responsible for what and must manage those who are responsible for getting things done.

    1. Your statements ring extremely true! Without accountability, consistent progress cannot be achieved. You expressed your thoughts very well. Thanks for sharing with us.

  6. Video is definitely the way of the future! Great video can show authenticity for your brand as well as give customers a taste of what you have to offer

    1. It really comes down to a matter of tendencies, convenience and personal preferences. Long before there was an Internet, people were able to learn and to do so rather well. Just as families enjoyed hamburgers only made at home before fast food became all the rage. Bottomline is that you should use what is available in whatever form best serves your purpose.

  7. Last paragraph is the best one because social media marketing is making businesses make their way very quickly into areas where we can’t think of. Establishment of trust is also a key factor as well.

  8. Incorporating social media and mobile into your marketing strategy is critical for today’s business. And fundamental is the trust. I’ve seen social media campaigns completely fail because they did not have the trust of their followers. The points made in this article should be taken to heart for any marketing strategy.

    1. Yes indeed. We totally agree with you, Justin. Very well stated. Thank you for your comments.

  9. A reminder of the emphasis on video marketing, social media and smart phones is incredibly relevant in today’s society. I’ve watched businesses crumble due to not being able to appeal to these outlets and this article reminds the importance.

    1. When your business depends upon being able to reach your best potential customers, it is imperative that you contact them where they can best be reached. So, social media has to be an important part of any serious marketing effort.

  10. This will really help me. I just started a new job and I needed a one up on my co workers.

  11. I believe that when starting a new business, trust definitely is an important thing. I will place social marketing in second position and then customer satisfaction. This article provides useful ideas about marketing strategy. Thank you for sharing.

  12. I think that maintaining good relationships is particularly important because it demonstrates that the entrepreneur appreciates their customers.

  13. As a customer, it’s nice to see someone who cares so much about establishing a strong trust with a customer. It really makes the experience personal and works out for us both in the long run!

    1. Customers are essential. Any business that does not keep their customers as top priority will not be a business for very long.

  14. Really great article. This gives me a quite a bit of guidance for trying to do some marketing myself. I’ll definitely keep all of these key elements in mind. Your articles always give me some inspiration. I’ve been trying to figure this all out some more, and it’s just a mess. This puts it into quite a bit more perspective.

    1. Thank you Hannah for your kind comments. It is always a good thing to start any project with a proper perspective. Much time and energy is often wasted because of misdirected efforts.

  15. Establishing and maintaining good relationships with clients and customers throughout the entire marketing process cannot be overestimated. Hit-and-run tactics will work in the short run, but it pays to retain good customers. It cuts down on prospecting tremendously.

    1. Absolutely, it is a drastic mistake to not fully appreciate the value of every customer.

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