“Why Fish Are Never Thirsty”

(Seven Rules for Making Money with Product Opportunities)

I developed a strong interest in product marketing only after having spent ten plus years in engineering. Needless to say, I had to begin from the bottom.

My approach to product marketing was to look for a “systematic” approach. As an engineer, I had grown to think in a rather structured fashion. As a result, it was quite difficult for me to get started.

Rule One: Own or control the proprietary rights to products that you market, if possible.

By proprietary rights, I mean the copyrights, if we are referring to a book. The patents, if we are referring to a product, etc. One of the most important first rules that I uncovered is that if you wish to make maximum progress, you should own the product. That is to say, you should own the complete rights to the product. Or, at a minimum, control the rights to the product. There are thousands of products available on the open market where their creators have exhausted themselves trying to market their particular products. If you know how to identify these situations, you can acquire the full rights to these products using a number of very powerful, low-cost methods. Continue reading “Why Fish Are Never Thirsty” →