So You Have Another Product To Market – Now What?

NewProductAToday, you have another new product in your hands! 

You are excited to get started.  All of your market research strongly suggests that you have a winner on your hands!  So, what should you do to make it happen?

Well, as excited as you are – SLOW DOWN!!  That is really the first thing that you do.  Having a lot of excitement about the project is a good thing, but it can make you skip some important steps.  So, it is best that you approach this new project with a solid plan of action.

Here Are Some Of The Basic Steps To Get Started

  • Define Your Market Accurately – Know who your customers are
  • Create a Sales Plan
  • Determine Your Sales Goals
  • Define Your Sales Activities
  • Know Who Makes Up Your Target Accounts
  • Solidify Your Timelines
  • Begin By Establishing Your Market With End Users Before Approaching Larger Segments of Your Markets.

The idea should be to develop some early experience with actual end users of your product.  This will allow you to gain some first hand reactions to the product and give you an opportunity to make any needed improvements or adjustments and to learn more about your market and their level of acceptance to your product.  This information will be useful and important as you continue to build up and establish your markets.

Having this experience with actual end users of the product will also provide you with the opportunity to gather references and comments from your customers.  This is always a positive factor as you continue your sales activities.

Make a sincere effort to gather inputs and reactions from your personal network of business and personal contacts.  These additional selling experiences will help you as you approach one of your next likely targets – wholesalers.  Depending upon the type of product that you have, this is a logical next market for you to focus upon as many of the wholesalers will be easier to approach.  You should have an easier time getting in touch with the actual decision makers.

Continuing with this approach as you slowly move into larger and larger segments of your overall market, will provide ample opportunity to build up a history of sales results, recommendations from customers, brochures, product documentation, etc that will be helpful in gaining the attention of larger retailers.

This article was written by SDK Hunter Consulting Group

About The Author:

Sherman Hunter and SDK Hunter Consulting Group staff consultants provide global moneymaking opportunities and proprietary strategies that quickly accelerate business activity. You may familiarize yourself with these unique concepts by visiting the SDK Hunter Consulting Group blog located at:

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8 replies on “So You Have Another Product To Market – Now What?”

  1. Makes so much sense, especially to those who struggle with marketing and sales.

    1. Thank you. A very important part of our strategy is to help you to evaluate your reasons for selecting certain projects. It is very surprising to some clients who finally realize that they are making choices that keep them in an unusual situation. Usually, it is a situation that keeping them from doing something that they will verbally say that they really want to do. But their projects prevent them from accomplishing that exact goal.

  2. I’ve watched colleagues try to move forward with marketing new ideas and their rash decision making has left them not achieving what they hoped. Had they taken the time to formulate a plan and follow the steps in this article I’m sure they would’ve had much greater success.

    1. Thank you for your comments. We certainly hope that it will help others to make careful choices.

  3. This makes a lot of sense. You have to set down, make a list and get stuff done. Its always a good idea to have a plan. Following this outline would be a great start!

  4. Thanks for lining it out for me – I’ve got a new product to market and now I know just how to get started. I look forward to reading more in particular I’m wondering about what are the specific elements involved in testing your target audience to find out the level of demand?

    1. Congratulations, Marcus! Contact us and we would be happy to discuss your concerns. This kind of discussion is a key part of our strategy. We look forward to working closely with you.

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