Never Ever Miss An Opportunity To Build More Goodwill!

Oftentimes It Can Mean The Difference Between Success And Failure!

There are several ways to define what is typically referred to as “goodwill” when describing the values associated with a business. Our way of focusing on it is rather straightforward and simple.  If you are willing to help others and share positive information, it will not likely be forgotten.  This is especially true when you provide this help during stressful situations.  Learn how to do it properly.

As a small business owner, an entrepreneur, or as a customer – most days we have multiple opportunities to build goodwill with those individuals with whom we interact.  So that, no matter what the interaction may be, we can leave a very positive and memorable memory of the experience which will return to us in beneficial ways later.

Perhaps the easiest and most useful application of building goodwill occurs when you make a habit of tracking the “needs and wants” of others.  We tend to do this for ourselves naturally but do not always think of how important it is to provide the same courtesy to others.

So, in our strategies, we make a serious effort to identify or take special note of how we may be able to assist an associate based on what their “needs and wants” might be.   And, we consider doing this just as important as remembering their name, their business interests, etc.  Why not do this?  The effort required is not much, but the benefits of doing so can be incredible.

Our director has provided us with many examples of how this strategy has proven to be extremely useful to him over the years.  As an illustration, he recalled a chance meeting he had with an acquaintance (former co-worker) that he had not seen for more than six years.  His acquaintance was a co-worker from his engineering days who was vacationing in the Los Angeles area.  They both recognized each other while standing in line to buy refreshments at a Los Angeles Lakers basketball game.  Imagine the odds of that happening!

That meeting led to a sit-down lunch date.  During lunch, our director was introduced to two young friends of his co-worker who resided in Los Angeles and who owned a freight forwarding operation.   After the meeting, as was our director’s habit – he jotted down a few notes to himself.  The two young men had mentioned that most of their business seems to be to Tahiti and the other islands in the area because many of their clients are Hollywood actors who love to spend time there.  One of them mentioned that they have been seeking a way to expand into Japan, but had not been able to do so.

While consulting with a new client some nine or ten months later, our director was asked if he had any associates or clients who did business in Japan.  This new client had relatives in Japan who own several businesses and they wanted to develop business activities here in the States.  Unfortunately, our director did not have any contacts who could help them.

Several days afterward, our director recalled the lunch meeting he had with the young men who owned the freight forwarding business.  He was able to recover his notes and called their office.

Admittedly, it took several minutes of a phone conversation for them to recall having met our director, but once he mentioned that they had indicated wanting to establish contacts in Japan – the tone of the conversation improved immediately.

The result of the call was that these young men were introduced to the new client who then followed through with his relatives in Japan.  An unlikely yet very profitable relationship was developed simply because our director had developed the habit of keeping notes about the “needs and wants” of his associates.

This article was written by SDK Hunter Consulting Group

About The Author:

Sherman Hunter and SDK Hunter Consulting Group staff consultants provide global moneymaking opportunities and proprietary strategies that quickly accelerate business activity. You may familiarize yourself with these unique concepts by visiting the SDK Hunter Consulting Group blog located at:

NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the “About The Authors” resource box.

Scroll to Top