“Why Fish Are Never Thirsty”
(Seven Rules for Making Money with Product Opportunities)
My approach to product marketing was to look for a “systematic” approach. As an engineer, I had grown to think in a rather structured fashion. As a result, it was quite difficult for me to get started.
Rule One: Own or control the proprietary rights to products that you market, if possible.
By proprietary rights, I mean the copyrights, if we are referring to a book. The patents, if we are referring to a product, etc. One of the most important first rules that I uncovered is that if you wish to make maximum progress, you should own the product. That is to say, you should own the complete rights to the product. Or, at a minimum, control the rights to the product. There are thousands of products available on the open market where their creators have exhausted themselves trying to market their particular products. If you know how to identify these situations, you can acquire the full rights to these products using a number of very powerful, low-cost methods.
Now, in the strategies that I have developed, there is a difference between owning the product and controlling it. To own the rights to a product is best, but if you have solid control of the marketing campaign in the right way, you can still succeed. You can make a great deal of money in either case, so I guess it may come down to a matter of personal preferences.
In my case, I prefer to own the product rights. That allows me to be in a position where I can make any decisions necessary to make good things happen. Without these rights, I found myself oftentimes trying to fit my skills and resources into a plan that someone else created and I was never comfortable doing that. Whenever I see a way to make progress and to make money with a product, I need to follow my plan unrestrained.
Rule Two: You must be able to organize the marketing campaign completely.
The second rule that I developed is that it doesn’t matter if you own the rights to a product, if you don’t have the resources to make the product successful. Either you need to have the personal skills and resources necessary, or be in a position to arrange for others who do have the skills and resources to assist you.
Rule Three: Network properly to be able to maintain the right kinds of associates and other contacts who can assist you as needed
Simply put, the third rule is that you must know how to “network” properly. That is, you must develop the ability to gather around you those people who can best help you while you help them in return. And, once you have met these great people, you must have a method for keeping them involved with you.
Rule Four: Treat your associates fairly and properly – Build long-term relationships
When you require the assistance of others, it is good to know that they are willing to help you because there is already a solid relationship in place. It is well worth the time it takes to develop strong, long-lasting relationships with individuals and companies willing to work with you. Because you own the rights to the products, you are able to “cut deals” in a variety of ways. When you are in this position, you can definitely make your associates happy and contented to work with you. This is a very important factor in your ultimate success.
Rule Five: Never fall in love with any one product – Be always ready for the next one.
It is important to design the way that you operate your activities so that you have a lot of free time. Free time is important not just so that you can relax and enjoy your successes, but it is also important so that you can have time to evaluate and to acquire other products or business situations. With the proper amount of free time, the next rule becomes easy to follow.
Rule Six: Constantly be on the lookout for new products and opportunities to own.
Rule Seven: Maintain a close relationship with other marketing people who will help you to find new opportunities and with whom you can also return the favor.
In this context, product marketing becomes very systematic because you will be surrounded with product opportunities within a very short amount of time. If you are really serious about having a lot of opportunities around you, then you should develop a close relationship with other individuals who also enjoy locating opportunities. The large effect of doing this is that you will literally become surrounded with opportunities, which is the whole idea. Once you are surrounded by opportunities, you will never find it difficult to satisfy your need for an opportunity. You can simply select the next best opportunity for the moment and press on. When you are surrounded with good, solid moneymaking opportunities, it is easy to make money and profits.
You see that is the key to it all. Surround yourself constantly with opportunities so that you always can make more money
Fish are never thirsty because they are always surrounded by water.
This article was written by SDK Hunter Consulting Group
About The Author:
Sherman Hunter and SDK Hunter Consulting Group staff consultants provide global moneymaking opportunities and proprietary strategies that quickly accelerate business activity. You may familiarize yourself with these unique concepts by visiting the SDK Hunter Consulting Group blog located at: http://sdkhunter.com
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